On the planet of business development and branding, going digital is all of the buzz. So just what’s digital marketing and just how can we put it to use to develop our businesses?
Digital Marketing Defined
Digital marketing may be the advertising and promotion of businesses and their brands through digital media channels. Digital media, right now, includes websites, social media, radio, television, mobile and even types of traditionally non-digital media such as billboards and transit signs. Essentially any marketing media that’s delivered electronically is considered digital marketing.
This leaves only various types of person-to-person (P2P) marketing, print advertising and direct marketing not in the digital marketing umbrella. Even then, print ads, direct mail, print directories, billboards and posters are typical starting for connecting to their digital counterparts. With things like URL landing pages, QR codes, web banner advertising, PBN Backlinks, online directories and text codes, traditional marketing and advertising almost always includes a digital marketing connection.
Why the Give attention to Digital Media?
The shift to digital media has been driven by marketing agencies, business owners and consumers alike. The ever-increasing demand to exhibit quantifiable results makes going digital a dream for the digital marketing agency. Most digital media, including websites, social media and mobile advertising is a lot better to track than traditional marketing media such as print advertising.
For business owners, many types of digital advertising are really low cost. Having a net presence, engaging customers in conversations through social media and e-mail marketing are low cost alternatives to print advertising and direct mail. These digital channels are available to businesses of any size, and help even the playing field for start-ups, small businesses and independent consultants seeking new business.
For consumers, the fast pace of life makes digital advertising a must. When customers are needing goods and services, gone are the times of thumbing through a phonebook to locate them. Now, we whip out our mobile devices or head to the computers for answers – and we locate them fast.
Using Digital Media to Build Your Business and Brand
No matter what size your business is – large or small to mid-sized business / enterprise (SMB or SME) – you can effectively market your business through low-cost digital channels. The foundation of one’s marketing efforts is likely to be your website. Invest wisely in your website, and make certain that it does the following:
Adequately represents your business and brand (look and feel, messaging)
Adequately speaks to your market
Can be found by searchers at the top search engines
Is up-to-date and easily navigable
Provides multiple channels for customer communication
Connects to other marketing efforts
It is advised that you work with a professional web design firm that’s skilled in web development and internet search engine optimization. Because your website is the inspiration to and from which all other digital channels will lead, it should be considered among your top business investments.
After you have your website complete, another steps would be to launch regular monthly or bi-monthly e-mail campaigns, and connect with customers via social media. If you should be truly on a shoestring budget, they’re efforts that can be done in-house (by someone with the proper knowledge) and for a low cost by an outside digital marketing agency. Make sure that all your efforts lead customers back again to your website where they are able to fully engage with your business, products and services, and choose the channels through that they contact you.
If you’re thinking about getting aggressive with search marketing, you can set aside some digital marketing dollars for internet search engine optimization and pay-per-click advertising. Many businesses today rely heavily on being found online to gain new customers. A typical misconception among business owners is that only having a website means that customers may find it. Not so. Your internet site must certanly be constructed with specific key phrases and phrases, meta data, page content and linking strategies that can help it reach top search rankings.
Because many key phrases and phrases have stiff competition for top search rankings, you should supplement your organic internet search engine optimization efforts with pay-per-click advertising. Getting established with pay-per-click advertising campaigns can be a little daunting, but with a little time, effort and instruction, that too could be accomplished in-house, and for a fair cost through an outside digital marketing agency.
Beyond e-mail, social media marketing and internet search engine marketing, you can venture into a number of other digital marketing efforts. Mobile advertising, radio, television, electronic billboards and a lot more are available as marketing outlets. Whatever digital efforts you select, they need to all connect and tie into your foundation – your company website.
When you yourself have the means, a sensible investment would be to engage the services of an electronic digital marketing agency to help in your marketing efforts. Today, many digital agencies offer multiple degrees of service to accommodate businesses large and small.
Digidaze is really a digital marketing agency in Maryland that gives digital marketing services to small to mid-sized Maryland businesses. We are a full-service digital marketing agency in MD providing a number of in-house digital marketing agency services.